We understand the complexities that come with both mature & emerging brands.
Meet the Team
Karen Trice
Co-Founder + Head of Shopper Marketing
Karen is a thoughtful marketing leader with almost two decades of experience delivering quantifiable results in the CPG space. She's a proven leader in shopper marketing having built shopper marketing programs from the ground up at two start-ups and has helped brands like Kashi, Bear Naked, Pure Organic, Petco, Eat Just & Daily Harvest achieve success at retail. Valued for her breadth of knowledge, attention to detail, and going above and beyond to get the job done. She's also a full-time mom and wife and loves to garden, travel & run (when the weather's nice). Karen is always cheering for the innovative start-ups and her superpower is keeping things organized.
John Trice
Co-Founder + Head of Content & Creative
John is a life-long creative, and although he never strays too far from a camera, he got his start on the agency side of advertising. He's accumulated nearly 20 years of experience working with brands like ASICS, Lowe's, PHILIPS, Evolution Fresh, Dick's Sporting Goods, Dell, Expedia, Kashi & The UPS Store. He's also a dad, husband, coach, and mentor and loves the outdoors. John is constantly inspired by innovative creative and his superpower is his internal GPS.