We understand the complexities that come with both mature & emerging brands.
Meet the Team
Karen Trice
Co-Founder + Head of Shopper Marketing
Karen is a thoughtful marketing leader with over two decades of experience delivering quantifiable results in the CPG space. She's a proven leader in shopper marketing having built shopper marketing programs from the ground up at two start-ups and has helped brands like Kashi, Bear Naked, Pure Organic, Petco, Eat Just & Daily Harvest achieve success at retail. Valued for her breadth of knowledge, attention to detail, and going above and beyond to get the job done. She's also a full-time mom and wife and loves to garden, travel & run (when the weather's nice). Karen is always cheering for the innovative start-ups and her superpower is keeping things organized.
John Trice
Co-Founder + Head of Accounts, Creative & Content
John is a life-long creative, and although he never strays too far from a camera, he got his start on the agency side of advertising. He's accumulated over 20 years of experience working with brands like ASICS, Black & Decker, Lowe's, PHILIPS, Evolution Fresh, Dick's Sporting Goods, Dell, Expedia, Kashi & The UPS Store. He's also a dad, husband, coach, and mentor and loves the outdoors. John is constantly inspired by innovative creative and his superpower is his internal GPS.